A Note to Grief is meant to represent families who are suffering with a loss. The main character Lucas shows one side of coping with grief, as he shelters himself off from others, and is unable to maintain previous connections and relationships, as well as form new connections with people. He is forced to grieve the loss of his older brother alone, because his mother is unable to support him emotionally. His character in the beginning of the film shows the certain numbness as he tries to ignore his emotions. However, when his mother begins to show him the notes from Nic, he is forced to confront his grief, and all the pain he has been so desperately trying to ignore. So when he finally sees his mother on the couch surrounded by notes, revealing that she is the one who has been writing these notes from Nic, he is overcome with emotion. Lucas is a teenage boy, who is in a time where he is still unable to process the loss of his brother alone, and takes the example of his mother who sheltered herself from him. She was overcome by the pain of her eldest child’s death, unable to support or comfort her youngest when she was barely able to keep herself afloat. The mother represents people who attempt to ignore their emotions with alcohol; a temporary solution which will not yield results in the end. She prefers to numb herself with substances, rather than have to think about the death, rather than feel her sadness and her anger for the life that has been taken. However, she finds the notes written to Lucas from Nic and is brought back to the moments she had with Nic, just months ago.
The low lighting and thought out use of cool versus warm tones create a sense of branding. A Note to Grief is not initially a happy story. It is about a boy and his mother who are mutually struggling with a death. The image on the film post card shows the main character, Lucas, alone in a black void. This is meant to show how Lucas feels solitaire and helpless in the beginning of the film, which is a major part of out brand. Reaching out to people who feel alone, stuck in a cycle of grief, and showing them the need for support from those around them. One side features Lucas and his mother , facing away from each other, paths not crossing, and the other side shows the two together. This shows the two sides of this story. Solely showing the dark atmosphere would not do well to demonstrating the fact that there is an out from depressive grief. It would entirely contradict the message, and make it seem as if being trapped in grief and forcing oneself to forget about their loved one is right. Instead, Lucas is forced to see the light, is forced to relive and revisit old happy memories. So, the post card will force the audience to revisit them along side Lucas.
I tried to make every element as engaging as possible. Take my social media for example; I used casting pictures, a teaser, and a number of behind the scenes footage which includes makeup, shot setup, footage of filming, and the cast having fun, which is efficient to break the barrier between audiences who are bored by are too “serious” business accounts. Throughout the film and on my postcard, I used darker and cooler tones, which sets the scene for the sorrow nature of the film. However, only in memories and the end, when the family is connected is the scene lightened and warmer. The contrast was very important to gain audience attention, because a strictly sorrow and dark portrayal won’t appeal to the viewers who want to see the emotions. This would also not do well to demonstrate the story and our brand, as it would become a more depressing and one sided story.